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About The Brand

Handcrafted from East - NorthEast India


The Label ‘Jahnabi’ is launched by D Jahnabi Suman, a fashion graduate from JD Institute of Fashion Technology. I was born in a colourful state of Northeast, Assam. Weaving and handloom is regarded as one of the important activities here. I grew up in a neighborhood where I see women making their own clothes weaving in a small loin loom or handloom in their backyard, after finishing their house chores. This thing made me very enlivened and this is how my love for designing began. My journey started right after my Graduation, I moved to the city of joy, Kolkata. As a designer, my work is to design fine clothes and come up with glamorous styling. Throughout my journey of designing, I have noticed the dearth of a full-fledged menswear designer. Because of my love for men’s clothing, I decided to try and bridge the gap for menswear with my creativity and using textiles which are sustainable and can be worn for years. Bringing the essence of menswear towards more comfortable, stylish and adding more variations for men. I love to explore and create story in my fabrics. My Label interprets the global aesthetics using textiles which are indigenous and made of natural fibers. Our clothes reflect the signature of a Free – spirit, Flower- power, Vintage checks and Retro – stripes. The Brand Jahnabi was noticed by well-known news channels and newspapers who covered our Stories since 2015. The brand achieved the ‘Most Creative Youngest Fashion Designer in West Bengal’ 2019 by Blindwink, a market Research company, ‘Best Menswear in Guwahati’ by Red FM Thappa in the year 2019. In the coming years, hopefully I will be able to take my dream forward and reach even higher levels nationally and someday at international level also.


We, at 𝙅𝘼𝙃𝙉𝘼𝘽𝙄 𝙄𝙉𝘿𝙄𝘼 are focusing to revive local crafts from East-NorthEast India and take them to the Global Market under our label as "𝗧𝗵𝗲 𝗘𝗻𝘁𝘄𝗶𝗻𝗲𝗱 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻". We strive to make Handloom and Handcrafted Products a part of you and not just be limited to occasions that are rare. In "𝑇𝒉𝑒 𝐸𝑛𝑡𝑤𝑖𝑛𝑒𝑑 𝐶𝑜𝑙𝑙𝑒𝑐𝑡𝑖𝑜𝑛", you will find Sarees from East and Mekhalas from NorthEast. You will also find collections for Men as well as one for your Home.